MBIB

Written By Shada Cook

Problem: MBIB wanted to connect with Black women on HBCU campuses, encouraging them to embrace their natural hair care line.

Solution: Authentically depict the multifaceted experiences of Black women on HBCU campuses. Through culturally resonant storytelling, the campaign celebrates their diversity, strength, and beauty, inspiring them to confidently use MBIB's natural hair care products.

Copywriter: Shada Cook

Art Director: Claudio Garcia

Agency: Burrell Communications

Shada Cook
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