Xfinity - The Black beauty effect

Docuseries Launch Narrative, Visual Translation, and Experiential Direction

When The Black Beauty Effect was set to premiere as the first original docuseries from Xfinity’s Black Experience initiative, the work required more than promotion. It required translation. The series carried meaning, history, and intention, and the audience needed to feel that before the first frame rolled.

My role was to help extend the docuseries’ story into the physical world.

Starting with the show’s cover art, I collaborated across creative direction and copywriting to build a cohesive look and feel for the premiere experience. The goal was not spectacle for its own sake, but resonance. Every design choice was made to reflect the series' spirit and invite guests into its message.

At the Regal Theatre in Los Angeles, the space was transformed through gilded frames, mirrors, florals, and affirmations. These elements echoed the themes of beauty, recognition, and self-reflection explored in the docuseries. The environment did not position attendees as spectators. It positioned them as participants. As living proof of the story.

Through language, visual cues, and spatial storytelling, the premiere became an extension of the series itself. An experience that honored Black excellence while reinforcing the central idea that beauty is not something observed from a distance, but something embodied.

Impact: A premiere experience that brought the docuseries’ themes to life and deepened audience connection before the series even aired. The work helped frame The Black Beauty Effect not just as a show to watch, but as a story to recognize yourself in.

Copywriter: Shada Cook

Senior Art Director: Claudio Garcia

Agency: Burrell Communications