Xfinity

Problem: Xfinity needed a compelling look and feel for the premiere of their docuseries, The Black Beauty Effect, the first original content from Xfinity’s Black Experience (BEX) initiative.

Solution: Take the series’ cover art and give it life by decorating Los Angeles’ Regal Theatre, in the spirit of Black excellence. Using this idea of gilded frames, fresh flowers, mirrors, and affirmations, we wanted to guests to know that they are in fact, The Black Beauty Effect.

Copywriter: Shada Cook

Senior Art Director: Claudio Garcia

Agency: Burrell Communications