prime video
Problem: Audiences are eager for a fresh take on psychological thrillers, especially during “Spooky Season”. With House of Spoils, we had the opportunity to capture their attention, but the challenge lies in balancing the eerie tone of the film with engaging, clever copy that doesn’t lean into overdone horror clichés. How do we create social posts that reflect the film's unique blend of unsettling suspense, mystery, and humor while teasing enough intrigue to draw viewers in?
Solution: We crafted a voice that’s suspenseful, tongue-in-cheek, and inviting—perfectly aligning with the restaurant setting and psychological themes of the film. Each post hints at the film’s eerie yet playful tone, using subtle imagery, clever phrasing, and culinary nods. The result? Copy that sparks curiosity, delivers chills, and ensures House of Spoils becomes a must-watch.
Senior Copywriter: Shada Cook
Senior Art Director: Devon Anderson
Agency: Cashmere
