Aliexpress

Problem: AliExpress wants to make a big splash during Black Friday and show shoppers that it’s more than just another discount app. The challenge is to highlight their Black Friday deals in a way that feels exciting and meaningful while demonstrating how these deals can open up new possibilities for shoppers.

Solution: The Q4 Shake & Win campaign pairs AliExpress’s unbeatable Black Friday deals with an interactive, gamified shopping experience. Using the Shake & Win feature, users can score amazing discounts while having fun. To bring this idea to life, we also created an IRL Possibilities Store, showcasing how AliExpress’s deals can expand what’s possible in everyday life. This combination of digital and real-world engagement drives app downloads, creates buzz, and reinforces AliExpress as the ultimate destination for joyful, value-driven shopping.

Senior Copywriter: Shada Cook

Art Director: Tatiana Diaz

Agency: Cashmere