turkey hill
Problem: Turkey Hill is launching a new flavor and needs a PR campaign to drive sales and social engagements.
Solution: Create a series of social posts where clues drive intrigue and trial during the contest window.
Copywriter: Shada Cook
Art Director: Krista Stanley
Agency: The Escape Pod
“Do you have what it takes to crack the Mystery Flavor case? Here’s our very first clue: What these two things can make is sweet but having too much can hurt your teeth. Submit your guess for a chance to win free ice cream for life with the link in our bio!”
“Here’s clue #2 of our Mystery Flavor case: This ingredient doesn’t grow on trees, but it is under the Northern Lights where there’s a Canadian breeze. Submit your answer with the link in our bio for a chance to win free ice cream for life!”
