PUMA hip hop 50
Problem: Ahead of Hip Hop’s 50th anniversary, PUMA wanted to showcase their love for the sound and how they’ve always supported it.
Solution: Create a campaign that proves PUMA isn’t new to this but true to this. We explored the literal and digital streets that have audibly influenced half a century, standing in the footprints of past Hip Hop giants, reveling in the present, and inspiring those up next.
Copywriter: Shada Cook
Senior Art Director: Claudio Garcia
Agency: Burrell Communications