PUMA hip hop 50

Problem: Ahead of Hip Hop’s 50th anniversary, PUMA wanted to showcase their love for the sound and how they’ve always supported it.

Solution: Create a campaign that proves PUMA isn’t new to this but true to this. We explored the literal and digital streets that have audibly influenced half a century, standing in the footprints of past Hip Hop giants, reveling in the present, and inspiring those up next.

Copywriter: Shada Cook

Senior Art Director: Claudio Garcia

Agency: Burrell Communications